Last Updated: 7th February 2026
This Cookie Policy explains how SageBay & Co. (“we”, “us”, and “our”) uses cookies and similar technologies to recognise you when you visit our website at https://sagebay.co.uk. It explains what these technologies are and why we use them, as well as your rights to control our use of them.
1. What are cookies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.
2. Why do we use cookies?
We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate (e.g., keeping items in your shopping basket). Other cookies enable us to track and target the interests of our users to enhance the experience on our Online Store.
3. Types of Cookies We Use
| Cookie Type | Purpose |
| Essential / Strictly Necessary | These are vital for the website to function. They allow you to use the shopping basket, log into your account, and make secure payments via Apple Pay or Google Pay. |
| Performance & Analytics | These cookies help us understand how visitors use our site (e.g., which pages are most popular) so we can improve the layout and shopping experience. |
| Functionality | These are used to recognise you when you return to our website and remember your preferences (like your choice of currency or “Reserve in Store” selections). |
| Marketing & Advertising | These cookies track your browsing habits to help us show you relevant SageBay & Co. promotions or 10%/15% discount offers via email or social media. |
4. Third-Party Cookies on Our Site
In addition to our own cookies, we may also use various third-party cookies to report usage statistics of the Service and deliver advertisements:
- Payment Providers: Stripe, PayPal, Apple Pay, and Google Pay set cookies to process secure transactions.
- Analytics: Google Analytics helps us monitor shop traffic.
- Social Media: Facebook/Instagram pixels may be used to show you relevant fashion items based on your interests.
5. How can I control cookies?
You have the right to decide whether to accept or reject cookies. You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website (like the checkout) may be restricted.
6. Updates to this Policy
We may update this Cookie Policy from time to time in order to reflect changes to the cookies we use or for other operational, legal, or regulatory reasons. Please re-visit this Cookie Policy regularly to stay informed.
Legal Entity
SageBay & Co is a trading name of Michelle Narinsakchai, who operates as a sole trader in the United Kingdom. All transactions made via this website are processed under this legal entity.
🔗 Links to other important Policies
Please follow these links to our other policies